Being organized gives us clarity to the work we do and how we communicate with the client. It opens many possibilities for clear thinking that lead to solutions and direction.
We create and develop design solutions through research and analysis to English and Spanish speaking companies and non-profit organizations that desire to increase their base of multicultural clients. We ideate concepts that address their marketing efforts for the intended target audience. Our services include identity systems development; brand strategies; marketing and corporate communications; websites and interactive communications; packaging and POS; and names for organizations, products and services.
All of our projects go through a creative process, whether simple or complex. The objective is to make sense of the material being handled before making any type of creative decision. Our working process goal is to maximize the client’s brand potential and enhance their communication with their audience.
A visual identity is far more than just a logo or corporate colors. It can be defined as the DNA to an entity because it carries the genetic information that reflects the client’s mission, business idea and philosophy. An identity is the infrastructure that is exclusively relevant to your brand – it’s about creating a voice that understands and speaks to your audience. We develop visual identities by listening and collecting essential information in order to create and express personality and function.
Branding is the emotional connection you build with your audience. It’s the reason why you select a certain product or service over others. It’s the confidence your graphic identity emits in relation to the experience your brand produces. We reach this stage by strategizing a creative solution that works well with your marketing plan, a solution that ties your business values and qualities to a viable purpose.
Marketing communications are the materials you use to communicate what your business does, such as business cards, brochures, and websites. They are the materials that establish your brand awareness, create recognition, convey information about your services, and strive for your audience’s trust. Our approach involves us simply listening to your objectives and providing a creative answer.
Corporate communications are the information you relay to your employees, stakeholders, agencies, and the general public. Corporate communications serve as the liaison between your organization and your public, conveying the value of your company and its brand. It’s the opportunity to attract the trust of an investor by creating materials that highlight on the excellence of your company.
WEB SITE DESIGN
Our web design process is to ensure that every website we produce delivers on its goal. With our artistic intelligence and technical expertise, we’ll help you flourish online. Therefore, if you want your brand, business or product to reach any level of success, then you must have a strong online presence and brand. We help companies and non-profit organizations create user friendly web design.
PACKAGING AND POS
Our approach is to analyze your competition and the current retail environment for opportunities to differentiate your products through the visual identity, messaging and shelf presence; to create a truly compelling brand that is built to sell. Not only do we consider how packaging functions as a stand-alone touchpoint, but how it works as part of a larger cycle of brand awareness.