Arts Alive! was a one-day community festival that brought the arts to life with music, culinary and fine artists for the benefit of Disney II Magnet School.

We designed a playful brand identity and communications materials for the festival’s debut. The brand solution conveyed the school's diverse culture and energy — connecting positively with the public. Our design strategy helped attract the target audience, producing a successful and inclusive experience, which resulted in reaching the festival's fundraising goal.