Via Tees is a purposeful yoga apparel company based out of Chicago. Their company evolved from a simple idea of creating a well designed and aesthetically pleasing yoga shirt they could practice yoga in and wear outside of yoga class as well. Therefore, inspired them to create their own line of yoga apparel. Their strong philosophy of domestic production and zero tolerance for low quality, pushed them on an entrepreneurial journey.
We designed a detailed identity system, developed a voice that would resonate with yogis and created a beautifully branded line of t-shirts with a delightful array of colors and styles. Our mindful graphic solutions paved the way for their continued success.
Identity systems development
Web site design